Synthetic Media

What it is

Synthetic media is any media—images, audio, video, text—created or modified by AI. This includes deepfakes, AI-generated images, voice clones, and AI-written content. Synthetic media can be used for entertainment, education, accessibility, and unfortunately, deception.

Why it matters

As synthetic media becomes indistinguishable from authentic media, we need new approaches to trust and verification. Understanding synthetic media helps you navigate a world where "seeing is believing" no longer applies. It's also important for understanding content authenticity debates.